Well, there are really three things you need to look at when it comes to selling your home:
The first 2 items are things you control as the seller. As for the marketing, we find it to be the least talked about of the 3, but it might be the most important part of selling your home.
98% of home buyers begin their home searches online, and 92% of them want to see high quality photos of homes online. If your home is for sale, it is important to look at how your home is being marketed. Many sellers never see the photos of the home which is a big mistake. It's your home's first impression, and if you don't have good photos online, you are missing out on a ton of potential buyers.
What do we mean by good photos? Well, we certainly don't mean photos taken with cell phones, with other people in them, with pets, or with bad lighting. We use a professional photographer on our homes, and enhance the photos to make sure the sky is always blue and the grass is always green. It's important to have an agent who understands marketing, and that's what we do. Evidence of this is the fact that we were nominated as a top 500 marketer in North America, the only local real estate company who earned a nomination this year.
If you want to see what our marketing is all about, or if you are thinking of selling yourself, please give us a call. When you see what we are able to do, you will be excited to work with us.